Understand And Develop Your Best Digital Customer

Our boots-on-the-ground understanding of geographic, cultural and demographic data produces market insights that enable you to achieve the results you desire.

Our highly-valued in-house Insights team uses services such as the proprietary Reader Panel, GIS and other audience attribution tools, which are readily available, to enhance and inform campaigns. We help customers build and manage proprietary audience sets around their digital user traffic through our Publisher Data Management Platform — the same platform we use to gain insights into the 8 million unique visitors who go to StarTribune.com each month. We use this data along with other available inputs to build a pool of targetable customer segments, and use these insights to drive performance across all media tactics.

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Data: the currency driving insight, innovation, and the future.

Geographic analysis

Zero in on your best audiences with proprietary data.

Consumer profile segmentation

Develop tailored targeted marketing through customer categorization.

Prospects and business leads

Define your ideal potential customers and contacts.

Competitive media tracking

Know your competitors’ advertising strategies and performance.

Local market and consumer insights

Understand and leverage regional customer behavior.

Testimonials

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Working with Advantage has been an absolute game-changer. Their dedication to crafting and executing a tailored digital marketing campaign has propelled our business to new heights. From the initial brainstorming sessions to the final implementation, the team at Advantage demonstrated unwavering flexibility, attentiveness, and responsiveness. They listened intently to our needs, understood our target audience, and devised strategies that perfectly aligned with our goals.

What truly sets Advantage apart is their proactive approach to problem-solving and their willingness to go above and beyond to ensure our success. Whenever we encountered challenges or needed adjustments, they were quick to respond with creative solutions and adjustments, keeping our campaign on track and highly effective. Thanks to the efforts of the Advantage Digital Services team, we’ve seen a significant increase in traffic, engagement, and ultimately, business growth. Their expertise and dedication have made them invaluable partners in our journey, and we look forward to continuing our successful collaboration with them in the future.

Advantage provides strategic, analytical, and creative digital services that not only elevate our business and help reach aggressive targets, but also feel like a true extension of our team. Their intelligence and insights are matched by their genuine interest in our success, which has made the financial and time investment in this partnership meaningful and results driven.

Advantage has helped us reach and convert audiences across diverse and challenging markets with an eye towards profitability, helped position our marketing team as strategic with elevated data analytics and GIS services, offers incredible access to their team of experts for training and development opportunities, and so much more. Their full-service offerings – from strategy, creative, content, media planning, audience reach & distribution, and analytics – provide clients a full portfolio of products to reach varying goals. They will listen to your needs and customize an approach with the right talent to make magic happen.

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